Marketing Strategy Consulting
Build your winning
marketing strategy
Marketing Strategy Consulting Services for Businesses
As an experienced marketer and copywriter, I specialize in helping businesses grow their online presence through data-driven content marketing, product marketing, email marketing, conversion optimization, and much more.
What is Marketing Consulting?
Marketing strategy consulting helps businesses and non-profit organizations build their brands by creating an online presence that attracts customers. Marketing consulting services encompass insights regarding content creation, email marketing, search engine optimization (SEO), social media management, and many other best practices.
As an experienced marketer and copywriter, I specialize in helping businesses grow their online presence through data-driven content marketing, product marketing, conversion optimization, and much more.
I work closely with clients to understand their unique objectives. Together, we develop a strategy that suits all their needs, where I’m offering ongoing support and guidance throughout a given marketing project lifecycle.
My goal is to help all organizations, from small businesses to global enterprises, succeed in today’s digital world.
As your marketing strategy consultant, I can help optimize areas like:
✅ SEO
✅ PPC
✅ Social Media
✅ Email Marketing
✅ Content Marketing
✅ Website Development
✅ Conversion Optimization
Over 90% of webpages get 0 organic traffic from Google.
Why? Because most organizations don’t have an airtight marketing strategy.
Chalk it up to a lack of time, resources, expertise, understanding of their market or target audience, and sometimes a combination of all those factors. But, without a solid strategy in place, time and money spent on marketing tasks like content creation and email campaigns will fall short of expectations.
Seriously: Over 90% of webpages get 0 organic traffic from Google. That’s 0 as in nothing. No traffic coming in, no eyeballs on your brand, no lead or revenue generation potential.
A winning marketing formula starts with a clear, actionable, data-driven game plan. One that understands what makes your product, service, and brand special, and how to communicate that value clearly to potential customers. With the roadmap in place, the sky’s the limit.
To get there, you need to invest in knowledge and experience. A seasoned marketing consultant can guide you through all the crucial details that will take your content and brand awareness to the next level.
It’s like having your own Pat Riley or Pat Summit on staff: Someone who’s been there before, knows how to win, and has the playbook to help guide your brand to the promised land.
Use marketing consulting to better your business
Here are examples of marketing tasks that become much quicker and easier when you work with a marketing strategy consultant:
💪 Branding and identity development
A strong brand identity will help you attract new customers, keep current ones coming back for more, and stand out from competitors. By working with a marketing consultant to develop your brand, you’ll also shape your business’s identity and set up crucial metrics for success.
🧑💻 Website design and development
From creating a high-converting landing page to building your entire website from scratch, a marketing professional can provide vital guidance on what you should and shouldn’t prioritize. If you need to bring a web or graphic designer on board, my network can also help with this.
📥 Email marketing strategy
Email marketing is one of the most cost-effective ways to reach and acquire new customers. It’s also one of the easiest ways to keep in touch with current clients. The right consultant can optimize your email marketing strategy to ensure you’re realizing your open rate, click rate, and lead generation potential.
📱 Social media management
Producing social media content can be a mammoth task if you don’t have the proper content strategy in place. Working with a marketing consultant with social media management experience streamlines the process of publishing engaging content on LinkedIn, Facebook, Instagram, and more.
🌐 Search engine optimization (SEO)
SEO is an essential ingredient for successful content marketing. It’s important to collaborate with someone who can help you build an effective SEO strategy, including determining what keywords you should focus on and how to optimize your site for mobile devices.
Ready to build the best marketing strategy for your brand?
Marketing Strategy Consulting FAQs ⬇️
What does a marketing consultant do?
A marketing consultant studies a business’s current marketing strategy, as well as its existing operations and industry trends, to understand its marketing needs. Once established, a marketing consultant can help the organization’s leadership team build a new marketing strategy that facilitates increased brand awareness, lead generation, and revenue growth over time.
How are you different from marketing agency services?
While there are many terrific marketing agencies out there that can provide excellent services, if you work with one, you’re automatically one client among many. As a result, the recommendations can be similar to those given to their other clients. Project timelines may also be a lot longer, which means it’ll take longer for your brand to see results.
This is not what I do. I’m a solo marketing strategy consultant who takes the time to develop personalized recommendations and action plans for every client I work with. Because it’s only me, I can also deliver projects much quicker and help you be more agile in adjusting to changing industry trends, like new SEO keywords to focus on or evolving target audience attitudes.
Do you provide marketing strategy services for small businesses?
Yes! As someone who’s worked for different small businesses and tech startups over the years, I have an intimate understanding of the needs and challenges that come with kickstarting your marketing strategy. I can help small business owners and entrepreneurs prioritize the right marketing initiatives to ensure their brand is generating the biggest possible buzz in their industry.
How much do marketing consultants cost?
The cost of marketing strategy consulting services varies a great deal due to several important factors. These can include (but are not limited to): the maturity of a business’s content marketing strategy, what their marketing goals and needs are, and what they’re already investing time and/or money in regarding content creation.
For insight into starting prices for marketing consulting, check out my pricing page. I regularly customize marketing strategy pricing based on the factors that are most important to your business, so I recommend sending me a message so we can work together to build a plan that makes sense for you.